Marketing with your web site.
Simple With Big Impact
One of the most common client negative feedback on designers’ and illustrators’ web sites is that they are “too busy and cluttered, too long to load, and have annoying popups”.
Your home page is the entrance to your Web site and a promotion tool where all marketing rules apply. It needs to work both as a portfolio and an advertisement. It should be designed to make a strong impression and get the client to request more information. Clients shopping at your home page will look for navigation information, introduction copy, how to contact you, and evidence that other clients have found you and your site worth visiting.
Graphic design and illustration are businesses of relationships, and your web site is often “first contact”. Help to ease the anxiety the client may feel when working with something new. Make the site easy to use while be unique and engaging.